Big Data and the Online Gambling Industry.
Online casinos and sports betting sites are getting personal- and they’re using big data to improve it. The insight offered by Big Data analytics provides users a personalised gaming experience; and online operators and developers a clearer grasp of how to maximise their advertising revenue. The online casino industry has without a doubt come a long way since its inception and has morphed into a multi-billion dollar industry that is expected to continue to grow.
One of the factors that the online gambling industry can attribute its rising success to is that it has managed to maximise the potential of new and innovative technologies, as well as adapting to emerging trends that make it more appealing to a broader range of users.
Information is King
Big Data, just like the online Blackjack Canada has to offer is a numbers game and the insights that Big Data provides helps online casinos to accurately track and unpack customer data. This information allows operators to tailor offers and messages to specific segments of players which have the trickle-down effect of benefitting those who are interested in certain areas of online gaming, such as poker or slots.
By unpacking Big Data, operators are able to better understand their customer’s demographics and online behaviour, which means that they are better equipped to cater for specific preferences. This gives them the edge when providing a more personalized gaming experience which has a higher chance to appeal to their customers.
Offering a Bespoke Service Retains More Customers
Online casino players are more likely to be retained when gaming platforms offer a bespoke service based on the analysed data. This retention results in a further opportunity to draw up a more comprehensive player profile which leads to even further personalisation of the services offered, thus creating a neat feedback loop.
If we look at younger players who enjoy playing online, for example, the data indicates that this age group falls into a higher thrill seeking demographic. Players in this demographic are drawn to high stakes games that are usually themed. Here testing your luck is a large part of the appeal and the potential of walking away with life-changing prizes is particularly appealing. For them, it’s all about high risk, high reward.
Data Helps Players Evaluate Odds
The information uncovered by data analysis in online poker in particular can offer potential players a greater evaluation of how well they might perform based on past tournaments and emerging trends. Online poker is one of the most popular online casino games played worldwide and it is one game that has really benefitted by placing more odds in their players’ favour.
A quick search on the Internet brings up a multitude of websites which provide poker players with valuable insight on player statistics, latest trends and gaming profiles based on high-stakes games and tournaments. Many online poker players use this information to assist them with their strategy and help them improve on their own game.